Research & Development projects
London recently hosted The Media Production & Technology Show, a highly anticipated event for professionals in the media and broadcast industries. Our Colleague – Beata Zubaka, New Business Manager at Sigma IT Poland, participated in this important gathering to stay-up to date with the latest industry trends in virtual production.
The event aimed to explore the latest technological advancements driving content production in the UK. With an interactive exhibition and informative seminars, the show attracted over 10,000 attendees from the industry, providing ample opportunities for networking and knowledge sharing.
Fueled by our passion for mixed reality, we took advantage of the event to learn more about this field. A panel discussion at the event provided a clear understanding of virtual production. Experts, including speakers from 80six & Virtual Production Studios, Pixotope, and Dark Matters, highlighted various methods and benefits of virtual production techniques. We emerged from the session with a comprehensive understanding of “virtual production” and its practical applications.
“Virtual production is the future of film-making and immersive content, broadcasting, and shows. Producers need to learn and plan it before they start filming. The development and growth of platforms like Pixotope is a chance for industry innovation, and it’s the future,” – says Beata Zubaka, New Business Manager at Sigma IT Poland.
The Media Production & Technology Show, organized by Media Business Insight (MBI) Ltd, provided an excellent platform for us to engage in industry discussions and establish new connections.
Our participation reflects our commitment to staying up-to-date with the latest trends in media production to best support our clients in building their mixed reality solutions and platforms. Attending such events allows us to deep our expertise in mixed reality technology and foster collaborations with companies in this industry. By actively engaging with the latest trends, we can provide our clients with cutting-edge solutions that meet their ever-changing needs.